Winter Garden Announces Love Local Campaign

The City of Winter Garden has launched a Love Local campaign to  build awareness of the importance of supporting the local business community as well as providing programs and activities to help small businesses recover from financial losses due to the COVID-19 pandemic.

The Love Local campaign includes a number of initiatives and activities through the end of the year to help bolster revenue for brick-and-mortar businesses. Campaign components include monthly outdoor sidewalk sales, a partnership with national HOWND revenue-generation platform, expanded outdoor dining areas along with the proclamation of  October as Outdoor Dining Month, a complimentary downtown curbside delivery program with city ambassadors, an emphasis on nationally-observed Shop Small Business Saturday, as well as a number of outdoor holiday activities that allow for social distancing. In addition, the campaign includes the creation and utilization of a Love Local logo as an identifiable reminder of the message, as well as launching a new website,, along with official social media platforms to highlight the attributes of the City’s downtown area and beyond.

 A partnership with the West Orange Chamber of Commerce, the Orange Observer Group, and Winter Garden Village at Fowler Groves is allowing Winter Garden businesses to offer specials and coupons through Hownd, with the City covering all fees on behalf of its businesses on a first-come, first-serve basis until the fund is depleted.

“Loving local bolsters the local economy since for every $100 spent at locally owned businesses, $68 will stay in the community, whereas, only $43 remains in the community when shopping at a national chain, according to the Independent We Stand organization,” said Tanja Gerhartz, City of Winter Garden’s Economic Development Director. “Our community’s businesses need support now more than ever.”

            The community can show their love to local by patronizing the establishments that make Winter Garden unique, subscribing to stay connected on home page of website and following on the new official social media platforms ( and to receive updates on city news, events, new local experiences, and special offers.

To learn more about the Love Local campaign, visit City of Winter Garden website.


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